Ad verification for a smarter budget spend
In the digital era, ad fraud and malicious advertisers can easily tarnish a company’s image by adding malicious code to ads displayed on publisher’s websites. To solve this problem, organizations check publisher websites periodically to verify the affiliate links, validating ads’ placement, and ensuring malware migrations.
The problem is when reviewing a publisher’s website with a regular server-based company network.
Fraudsters know that their ads are under check. Thus, they resort to misleading organizations with inaccurate data or, or using tools to determine if a Datacenter IP is used for ad verification purposes.
This may result in malicious and misleading targeted ads, which can go completely unnoticed by the organization.
