Managing multiple social media accounts may seem challenging just by the thought of it. Luckily, different tools and applications were created to ease up this task. In theory, accounts are created based on different branches, locations, and objectives across various social media platforms to match their objectives and KPIs, and the accounts are allocated for activities such as driving engagement, providing customer services, sales, or social media listening for market research and empowering the brand’s marketing efforts.
Creating and managing social media accounts can always bring up issues and raise flags. The social media platforms are constantly evolving their algorithms to spot and migrate fake accounts and provide their users with a more authentic experience for using the social media platform.
In theory, each account is assumed to be managed by a separate entity. Social media platforms tend to block social media accounts suspected to be managed by the same IP address. Social network admins and moderators assume that managing social media accounts (several accounts from the same IP address) by a single host is considered spamming, suspicious, and unethical.
This article is here to inspect the pros, cons, and benefits of managing multiple social media accounts, covering the challenges and offering tips and tricks for overcoming them.
Let’s dive into why (and how) managing social media accounts is prone to get blocked and how to avoid it by following effectively proofed strategies for social media management.
The Pros and Cons of Managing Multiple Social Media Accounts
It is essential to know the benefits and drawbacks of creating and managing accounts for single (and multiple) brands. Let’s review some of them;
• Audience Segmentation – Maintaining and managing social media accounts in various social media channels enables you to talk to different audiences. It will allow segmenting the audience and engage with them by definition on different platforms.
It will benefit you more when you are serving both the consumers and other organizations.
• Dedicated Accounts – Managing Social media accounts can occur based on the company’s department and location.
These benefits in creating, scheduling content, and sharing it with the correct audience depend on its location. It allows you to engage more with the audience and serve them uniquely using different automation tools.
• For Different Services – Whether your company, enterprise, or organization provides a suite of different products and services, it is essential to maintain multiple and cross-platform accounts. This strategy has been followed by well-known corporations and is known as a “social listening” method.
• Confusion – Maintaining and managing a company’s social media accounts can be risky at certain times. It can lead to confusion of followers as to which account they should follow.
• Demand for Account Management – With an increasing number of social media accounts on your plate, the difficulty in managing them increases accordingly. Use automation tools to save precious time while roaming from Facebook, Twitter, Pinterest, and Instagram.
• Restrictions and Limitations – The increasing number of social media accounts increases the risk for action blocks and suspended accounts; this requires some sophistication on covering your real IP address.
This article’s goal is to tell you how to handle these types of situations.
Why and How Social Media Accounts are Getting Banned?
Two main possibilities might lead your social media account to get blocked. Mostly, the issues are related to your activity or the type of connection.
Distinguishing between a real account and a fake account is quite easy on most occasions. Therefore, it is necessary to make the account appear as a real and trustworthy user.
The same actions and activities done by regular social media users have to be made to keep the account going. When using automation tools, you often get carried away on the number of actions you can deploy in just a few moments. That’s why having more human-like activities, with proper intervals and even forced “down-times” can help to signal the social media platform that you are a legitimate user and won’t raise any flags or getting your account suspended or worse – BANNED.
Connection issues are considered to be a bit more complicated than maintaining activity, as it mostly requires utilizing third-party services and, at times, leans on these services support.
A single IP address holding all the accounts doesn’t seem very ethical. Eventually, managing your accounts that way would result in your accounts getting blocked if they are created and detected to be maintained by the same IP address.
Resolving this issue requires you to use a proxy server, especially for managing social media accounts, so that you will be handling the accounts via new and unique IP addresses (depends on your objectives, tools, and platform’s settings).
Using Proxy Servers to Avoid Getting Blocked
Residential proxies are a huge help when managing multiple social media accounts without getting blocked.
It’s hiding your IP address and advertises a new one instead, uses residential IPs from different locations.
As a result, a new (and reliable) IP address will be allocated to each account, so getting blocks are out of the question. Naturally, using Static IPs is your best choice, as you are using the same IP address and appearing as a legitimate and non-spammy user.
Using an ISP proxy network can provide you with such static IPs.
Keep in mind!
Using public and shared proxies will lead to social media blocks. Make sure you are using a private proxy provider with optimized IP pools to meet your needs.
For example, NetNut, as a private residential proxy provider, offers residential proxies with dedicated IP pools that are optimized for managing social media accounts and automation. Set static IPs on each of your social media accounts to ensure there will be no IP rotation, so your social media account will be assigned with their own IP address.
Managing several social media accounts, releasing products, creating engagements, and conducting marketing research with social listening practices can be perfectly achieved using residential IPs.
How Private Proxies are Blending with Social Media Activities
Some of the benefits of using private proxies for social media activities are;
• Assists in creating and managing multiple social media accounts
• Ideal for conducting market research activities
• Ideal for “social-listening” and content activities
Simple Steps for Effectively Managing Social Media Accounts
A few simple steps to avoid blocks are mentioned below:
• Plan and schedule your posts while considering the top-performing content and best time to post.
• Use social media automation tools to ease up the tasks and engage with your current and future audiences – customize your tools on what’s to share and promote on each network, filter your feed to share specific topics, add timers to share posts later, and be mindful about automating replies on different situations.
• Share content relevant to the specified audience and use a content calendar for better relativity to ongoing events throughout the year.
• Use anonymity services (like residential proxies) to cloak your online identity, manage several social media accounts, and execute overlapping strategies between them (collaborations, shared content).
Get premium static residential IPs and overcome issues in managing social media accounts using NetNut’s direct ISP connectivity residential proxy network.
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Senior Growth Marketing Manager